The new way of PR videos

Watch this video we just filmed in Africa. From my opinion it gives a good idea, where we (SAP) want to go with PR videos. Less messaging but more a journalistically approach.

Actually we were also accompanied by a TV team from Deutsche Welle (German TV). They already broadcasted their story some weeks ago.

Please also read the blog post of our reporter Thomas Leonhardi, who was in Ghana for SAP TV.

Thomas and colleagues filmed three stories. We will publish the other ones in the next weeks. Here is a sneak preview 🙂
Happy to hear your feedback.


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Filed under TV market trends, TV Media Relations, TV Production

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